Investment scams

If you come across an interesting investment opportunity via a search engine or online advert, how can you tell whether it’s genuine or not? Just entering your email address and phone number on rogue investment sites could leave you facing a barrage of cold calls and unsolicited emails.

In this video, we explain what checks you can carry out to ensure an investment site or firm is legitimate or a clone and how to stay one step ahead of fraudsters.

Steps to check investment sites

Will Google’s new ad rules stamp out scams?

Several of our investigations found that scammers pay to appear at the top of Google search results – often posing as genuine financial services firms and luring would-be investors with the promise of high returns.

However, from September 2021, Google will introduce stricter requirements for firms promoting financial services in the UK. But how far does this protect you as a consumer?

We reveal what Google is changing and what this means for you.

Changes to Google search

Spot and protect yourself from scams

We’ve created two scams protection checklists to guide you through being able to spot scams and put settings in place to reduce the risk of a fraudster targeting you.

If you answer yes to any of these questions, there’s a good chance it may be a scam.

Our tips to spot and protect

Stay safe,

Which? scam alert team

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